When Dale Earnhardt Jr. retired, Goodyear asked us to find a way to make his story connect with everyday drivers, not just NASCAR fans.

Taking inspiration from Jim Croce’s classic song, "I Got A Name," we decided to tell Dale Jr.’s story beyond the race track. Using a cover by Jim’s own son A.J., the song suddenly takes on new meaning for both men—the sons of American icons whose fathers both passed away tragically. It’s a story about fathers and sons, the names we’re born with and the ones we make for ourselves.

5 sports. 1 city. 1 day. It had never happened before in the history of sports. The Kings, Galaxy, Rams, Dodgers and Clippers would all play on the same day in the same city. Which naturally begged the question—what if you could attend them all?

With just 36 hours to prepare, no official access and the added challenge of LA traffic, we helped Goodyear make history. Thanks to an assist from the Goodyear Blimp, one lucky fan and special guest Desmond Howard, we grabbed headlines for Goodyear along the way, continuing to position the Blimp as the center of the sports universe.